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SOROR - The Sisters Edit Pte Ltd

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The One Thing You’re Missing to Make Your Customers Love You

Dear Reader, Before I start with today's email, I have an announcement: This is the last email you will be receiving from me for a few weeks. I've been sending you an email a week for almost 9 months now, and what a great experience it has been! Thank you for being here and sharing your thoughts with me over email conversations! Sadly, now, it's time to pause for a bit. However, I will continue to share my weekly newsletters on LinkedIn. If you'd like to read more from me,→ Follow me on...

person using MacBook Pro

Dear Reader, Imagine you are a young entrepreneur with a brilliant idea for a new product. You have a vision of how your product will change the world and improve people’s lives. You think you have created the perfect product. But when you launch it to the market, you face a harsh reality: Your product is not selling. Your customers could be happier. Your competitors are beating you. Until you realize that you’ve missed a crucial step in the product development process: You have not listened...

magnifying glass near gray laptop computer

Dear Reader, You might think that your competitors are your enemies, but they can actually be your best teachers. Imagine you are a solopreneur who runs an online course business. You have created a high-quality course that teaches people how to master a valuable skill. You have a loyal audience who loves your content and trusts your expertise. You have a strong brand that stands out in your niche. You are making a good income and enjoying your freedom. But then, something happens. A new...

two women near tables

Dear Reader, Imagine you are running a restaurant and want to improve your customer satisfaction, food quality, and profit margin. You have two options: Option A: You hire a team of consultants, who conduct a thorough analysis of your business, and come up with a detailed report and a list of recommendations. They estimate that this will cost you a hefty sum of money, and take several months to implement. Option B: You ask your staff, who are the ones who interact with your customers and...

people sitting on chair in front of table while holding pens during daytime

Dear Reader, Let’s say you’re the CEO of a fast-growing startup. You have a brilliant idea, a passionate team, and a loyal customer base. But there’s one problem: You’re overwhelmed. You have too many things and not enough time to do them all. You’re afraid to delegate because you think it will take too much time, effort, or risk. But you’re wrong. Delegation is not a loss of control but a gain of leverage. We have talked about delegation in the previous newsletters! However, delegating tasks...

analog clock at 12 am

Dear Reader, Have you ever had one of those days where you feel like you’re running around like a headless chicken? You know, the kind of day where you have a million things to do but don’t know where to start or how to finish them. You jump from one task to another without making much progress on any of them. You get distracted by emails, phone calls, and social media. You end up feeling stressed, overwhelmed, and unproductive. Sound familiar? If so, you’re not alone. Many people struggle...

brown concrete statue of man

Dear Reader, Imagine this: You’re at a party, and you see someone who catches your eye. You walk over to them and strike up a conversation. You find out that they have the same hobbies, interests, and goals as you. You feel an instant connection. But then, they ask you a question that stops you in your tracks: “What do you do?” You freeze. You don’t know how to answer. You don’t know how to explain what makes your product or service different from the rest. You mumble something vague and...

person writing on white paper

Dear Reader, The key to a successful business is to solve your customer’s problem and not your own. But do you know what your customers want? Do you know what their problems are? That’s research - talking to your customers before you start your business, during, and also before you decide to close your business (if it comes to that). There is a reason why the customer is called God. They have the power to make or break your business. So don’t ignore them. Listen to them. Learn from them. And...

person holding red and beige twin bell analog alarm clock

Dear Reader, I’m writing today to share one of the most powerful productivity techniques I have learned in my journey as a female entrepreneur: time blocking. But before I tell you what time blocking is and how it works, let me tell you a story: A few years ago, when I was just starting my business, I was overwhelmed by the amount of work and responsibilities that I had. I thought I was being productive and efficient, but in reality, I was wasting a lot of time and energy. I was constantly...

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Dear Reader, One of the biggest challenges I have faced as an entrepreneur is learning how to say ‘NO’. Not just to people but to low ROI opportunities. As an entrepreneur, you want to do everything and jump on every opportunity, but that’s not always the best strategy because it distracts you from the end goal. Saying ‘NO’ can be hard. It can make you feel like you’re missing out, letting someone down, or being rude. It can make you worry about what others may think, say, or do. But saying...